Aston Villa Secure Record-Breaking Jersey Sponsorship Deal with Betano

Aston Villa Football Club has allegedly landed a profitable new jersey sponsorship agreement with gaming company Betano. The agreement is said to be the largest in the club’s existence, surpassing their present arrangement with BK8.

The Telegraph indicates that the agreement will have Betano paying approximately £20 million (roughly $25 million) annually over two seasons, commencing with the 2024/25 season, when the squad will also sport new Adidas uniforms. This arrangement is purportedly worth twice what Villa currently obtains from BK8, emphasizing the club’s aim to increase commercial earnings.

The two-year duration is probably impacted by the forthcoming prohibition on gambling sponsorships on the front of Premier League jerseys, a rule alteration approved by clubs in April 2023 and slated to come into effect from the 2026/27 season.

Betano already maintains a considerable presence in the football realm. They have collaborations with major competitions like UEFA Euro 2024 and the FIFA World Cup 2022, alongside agreements with football organizations like the Romanian Football Federation. They also hold the jersey sponsorship for Portuguese powerhouse, FC Porto.

The controlling entity of the Hellenic digital wagering platform Betano, Kaizen Gaming, has been approached for a statement.