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Betano Sets Sights on UK Football Dominance with BV Group Partnership

Di Camila "Crimson" Phelps

Betano is making a significant push to establish itself as a major player in British football. They are joining forces with the well-regarded BV Group to introduce their wagering platform to the UK, potentially coinciding with the excitement surrounding the 2024 European Championship and Copa América – both of which Betano is a sponsor.

This represents a substantial move for Betano, as they are already generating buzz throughout Europe, Africa, and the Americas. They are actively striving to deliver a premium betting experience, and collaborating with a British entity like BV Group demonstrates their commitment to succeeding in such a sizable market. Consider it akin to a star athlete transferring to a Premier League club – they have their sights set on the top spot!

Kaizen Gaming and Betano, a prominent force in the iGaming sector, prioritize responsible gaming practices. Their commitment to fostering local athletic endeavors aligns seamlessly with our core principles,” stated Brent Almeida, Chief Business Officer at BVGroup. He underscored Kaizen Gaming’s remarkable ascent in the field, emphasizing their collaborations with international sporting spectacles such as the FIFA World Cup and now, the UEFA Euro 2024 and Copa America 2024.

“This partnership is incredibly promising for us. Introducing the Betano brand to the UK market represents a substantial stride, and we are certain that our collective technological and operational capabilities will deliver a safe and engaging experience for UK sports enthusiasts.”

This revelation follows closely on the heels of another significant maneuver by Betano within the UK. They allegedly secured an agreement to become Aston Villa’s latest jersey sponsor, a biennial contract valued at a substantial £20 million (or $25.33 million) per year.