Betsson Scores Big: New Partnership with Torino FC Solidifies Italian Market Presence

Betsson has partnered with Torino Football Club in a sponsorship agreement that solidifies the gaming enterprise’s dedication to the Italian market. This collaboration is merely the most recent in a string of calculated actions by Betsson, a corporation recognized for its emphasis on both Italy and Latin America.

The arrangement was formally announced during a gripping, though scoreless, Turin clash between Torino and Juventus this past Saturday. Both Betsson and Torino perceive this as the commencement of a wonderful association, a “fresh chapter” that will bring “fervor” to the forefront. They intend to accomplish this through engaging collaborations and distinctive initiatives aimed at captivating “Il Toro” supporters, as Torino’s followers are affectionately called.

This alliance is especially noteworthy considering Betsson.sport’s latest introduction in Italy. Just the previous month, the brand made its entrance with none other than Italian soccer icon Francesco Totti as its representative. Evidently, uniting with Torino is a crucial component of Betsson’s ambitious growth plan within the nation.

Lorenzo Barrale, Torino FC’s Chief Revenue Officer, conveyed his excitement, remarking, “We are delighted to embrace Betsson.sport into the ‘Maroon’ family. This collaboration will enable us to connect with our fanbase through compelling narratives while backing Betsson.sport in its objective to elevate the prominence of all sports, not solely football.”

Stefano Tino, Head of Betsson Group Italy, shared this sentiment, adding, “The partnership with Torino Football Club signifies a substantial move for Betsson Sport in bolstering our presence within the Italian market.”

We are absolutely ecstatic to collaborate with a titan of Italian soccer! This alliance centers around the supporters, and we are eager to provide phenomenal moments they won’t soon forget.

This action comes shortly after our significant sponsorship agreement with Atlético Nacional, a dominant force in Colombian football, earlier this year. Our goal is to bring the thrill of the game to enthusiasts worldwide.