888 Holdings Appoints Anna Barsby as Chief Product and Technology Officer

888 Holdings has designated Anna Barsby for the recently established position of Chief Product and Technology Officer.

Subsequent to 888’s significant union with William Hill last July, Barsby will oversee the technological assimilation endeavors. 888 has emphasized that this amalgamation is critical to realizing the merger’s value, especially in enhancing the client journey, and a vital element in attaining planned synergy enhancements.

“Anna is a highly proficient technology executive with extensive expertise in digital evolution and consolidation,” 888 stated. “She possesses a demonstrated history of spearheading large-scale transformation initiatives at Morrisons and Halfords, including guiding the latter through a lauded digital metamorphosis during her tenure as CIO, which yielded substantial market share expansion and incorporated novel services and brands.”

Beyond this new capacity, Barsby presently acts as a Non-Executive Director for Cumberland Building Society and is the originator and Managing Partner of Tessiant, a management advisory firm.

“We are pleased to welcome Anna to our new executive leadership group, where she will assume a crucial function in propelling the essential domain of technology integration as part of our transformative amalgamation with William Hill,” remarked Itai Pazner, CEO of 888 Holdings.

Her extensive expertise and background will be crucial in maximizing the synergy between these two interconnected ventures. We are delighted to welcome her and eagerly anticipate collaborating with her.” This announcement follows 888’s disclosure of a 7% decline in earnings, reaching £449 million (approximately $509.4 million USD) for the third quarter of 2022, contrasted with the corresponding timeframe in the preceding year.