Better Collective Makes Major Move in Dutch Sports Betting Market

A significant force in the realm of sports wagering, Better Collective, has recently acquired two prominent Dutch sports media outlets: Soccernews.nl and Voetbalwedden.nl. This strategic maneuver underscores their ambition to dominate the Netherlands’ market.

Soccernews.nl is a widely recognized platform for all things football, while Voetbalwedden.nl serves as a substantial digital community for sports betting enthusiasts. Combined, they attract over 2.5 million monthly visitors, granting Better Collective access to a vast new viewership.

This acquisition comes at an opportune moment as the Netherlands prepares to liberalize its online gambling sector in October 2021. A surge of international competitors is anticipated to enter the market, all vying for a share of the profits.

Better Collective is clearly aiming for an early advantage. They have appointed Joris Dekkers, an industry expert with extensive experience in online gaming, to lead their Dutch operations. They project this move will generate an additional €300 million (approximately $3.5 million) in revenue during 2022 alone.

Jesper Søgaard, CEO and co-founder of Better Collective, expressed his enthusiasm, stating, “We are delighted about the forthcoming transformations in the Dutch market. We are prepared to embrace licensed operators and are confident this will foster a more secure and protected environment for all parties involved.”

The Netherlands’ digital gaming landscape is exploding! It’s poised for massive growth, and we’re excited to join the party by welcoming two fantastic Dutch companies into our fold. A warm greeting to Joris Dekkers and the entire crew – we’re prepared to dominate the Dutch market as a team. This strategic move positions us perfectly to be *the* leading provider of sports wagering knowledge in the Netherlands.