UK Advertising Watchdog Flags Bingo Ad Featuring “Too Young” Actor

A recent Happy Tiger Bingo promotion was withdrawn by the UK’s Advertising Standards Authority (ASA). The advertisement showcased a man who appeared to be under 25 discussing his bingo experience, which is problematic given the UK’s 18+ gambling age restriction. Although described as a “postgraduate,” suggesting he is likely over 18, the ASA deemed the advertisement irresponsible, believing it could encourage underage gambling due to his youthful appearance. They specifically cited his youthful looks and demeanor as reasons for the ad’s misleading nature. This action aligns with the UK’s broader “Challenge 25” policy, requiring businesses selling age-restricted products to exercise heightened caution against marketing to minors.

The United Kingdom’s Advertising Standards Authority (ASA) prohibited a promotional piece from Happy Tiger Bingo due to the featured performer appearing overly youthful. Despite the business furnishing evidence of age, the ASA determined that the audience wouldn’t inherently be aware that the actor was, in fact, above the age of 25. In essence, the ASA issued a caution to Happy Tiger Bingo, instructing them to guarantee that upcoming advertisements refrain from utilizing actors who appear to be younger than 25.