Betway Serves as Title Sponsor for Rio Open in Latin American Tennis Expansion

Betway Boosts Tennis Presence with Rio Open Collaboration

Betway has amplified its involvement in professional tennis through a partnership with the Rio Open. The Betway brand, as an official sponsor, will enjoy visibility throughout the tournament for the upcoming two years.

This sponsorship agreement provides Betway with prominent courtside branding and enables them to generate captivating content for tennis enthusiasts. This content will be disseminated across the tournament’s digital platforms and social media channels, granting Betway enhanced visibility.

Marcia Cas, Tournament Director of the Rio Open, conveyed her enthusiasm in welcoming a global brand like Betway to their partner family. She perceives it as a testament to the tournament’s status as the premier tennis event in Latin America.

Since its launch in 2014, the Rio Open has drawn some of tennis’s most prominent figures, including Rafael Nadal and David Ferrer. Holding the distinction of being South America’s sole ATP 500 event, it occupies a unique place on the tennis calendar.

This collaboration follows Betway’s recent alliance with the Stockholm Open, further solidifying their dedication to backing tennis at the highest echelon.

The head of Betway, Anthony Werkman, shared his excitement about their collaboration with the Rio Open, saying, “We are delighted to be named title sponsor for this event, the largest tennis competition in Brazil and a crucial stop on the ATP Tour. This further strengthens our already remarkable collection of tennis sponsorships.” He highlighted the tournament’s capacity to draw elite players, continuing, “This partnership represents another significant milestone for Betway, connecting us with the pinnacle of the sport.”