888 Bolsters UK Bingo Dominance with Jet Brands Acquisition

The gaming powerhouse, 888, is strengthening its UK bingo presence by purchasing a collection of well-known brands operating under the Jet banner. This strategic maneuver solidifies 888’s standing as a dominant force in the UK’s digital bingo market.

The transaction, valued at a substantial £18 million (approximately $23.3 million), grants 888 ownership of prominent names such as Costa Bingo, City Bingo, and Sing Bingo. These brands were previously operating smoothly on 888’s Dragonfish platform via a business-to-business partnership.

Notably, 888 will now manage these brands directly, intending to utilize its marketing prowess and customer support proficiency to accelerate expansion.

This action aligns seamlessly with 888’s CEO, Itai Pazner’s, objective of broadening the company’s international reach within regulated sectors. He perceives this acquisition as an exceptional chance to incorporate established brands into their holdings and maximize their potential.