BtoBet Appoints Freddie Bowring as VP of Sales to Drive Global Expansion

A premier sports wagering platform supplier and a NeoGames subsidiary, BtoBet, has designated seasoned executive Freddie Bowring as its new VP of Sales. This calculated action strengthens their executive team and seeks to expedite the company’s worldwide growth.

Bowring contributes extensive expertise from his prior positions, encompassing multiple high-level management roles at IMG Arena. His principal objective will be to propel BtoBet’s central sales initiatives and cultivate strategic alliances with major industry stakeholders. BtoBet already claims an exceptional lineup of partners, featuring prominent entities like William Hill, Betfair, and Intralot, and Bowring’s proficiency is anticipated to further fortify their market standing.

Dima Reiderman, CEO of BtoBet, conveyed his assurance in Bowring’s capacity to utilize the company’s advanced technology to engage even more substantial brands. This appointment emphasizes BtoBet’s dedication to assembling a first-rate leadership team to sustain its competitive advantage. Bowring himself voiced his eagerness to join such a robust team and contribute to their ongoing achievements.

BtoBet possesses an exceptional sports wagering framework. Renowned for its remarkable flexibility and utilization of advanced technology, it stands as a leading contender within the industry. The prospect of embracing fresh challenges and collaborating with the team to reach even greater heights fills me with enthusiasm. Over recent years, we have established a remarkably solid base, and I am eager to sustain this momentum. I am certain that we can venture into untapped markets and prospects while upholding our supremacy within our primary domains.