UK Cracks Down on Esports Betting Ads to Protect Consumers

The United Kingdom’s Advertising Standards Authority (ASA) is taking action against esports wagering promotions. Worried about a rise in this form of advertising during the global health crisis, the ASA aims to guarantee operators are not exploiting enthusiasts while conventional athletics are postponed. They have released updated guidelines making it abundantly clear that esports betting promotions must adhere to the same regulations as any other gaming advertisement.

The ASA is particularly examining social media, where they are searching for gaps that could leave customers at risk. Their recommendations for operators center on developing responsible marketing initiatives specifically tailored for these platforms.

This is a continuous endeavor, and the ASA will provide an update later this year on their discoveries. They intend to remain informed about the newest developments in esports betting to guarantee susceptible individuals, particularly youths, are safeguarded.