Bolton Wanderers Strike Sponsorship Deal with Betfred

Newly promoted to the second tier of English football, Bolton Wanderers have inked a two-season sponsorship agreement with Betfred. The betting firm’s emblem will be prominently displayed on the team’s kits, with advertising hoardings also present at their home ground, Macron Stadium.

This partnership extends beyond a standard sponsorship arrangement. Bolton Wanderers will also serve as the inaugural official financial trading associate for Betfred’s latest endeavor, Tradefred, a platform designed for currency trading.

Club Chairman Ken Anderson conveyed his excitement, emphasizing Betfred’s status as a premier wagering brand with deep connections to Northwest England. He underscored the expanding roster of prominent partners the club is securing.

Betfred’s founder and CEO, Fred Done, fondly reminisced about their prior collaboration and expressed his pleasure at rejoining Macron Stadium as the primary sponsor. He was particularly struck by Bolton’s willingness to cooperate, making the agreement especially gratifying.