BetterCollective Acquires SportFreunde to Expand German Footprint

A Danish firm specializing in sports wagering and online gaming, BetterCollective, has broadened its reach within the German market through the purchase of SportFreunde Informationdienste. Although financial specifics remain confidential, this strategic maneuver grants BetterCollective control over SportFreunde’s extensive web portal network.

This encompasses well-known platforms such as wettfreunde.net, sportswettentest.net, and fussballportal.de, all of which strengthen BetterCollective’s already substantial German portfolio. They join the ranks of bettingexpert.com, a thriving online community for wagering enthusiasts, Roulette Geeks, the premier destination for roulette aficionados, and CasinoVerdiener, a casino hub specifically tailored for the German market.

Jesper Søgaard, Chief Executive Officer and founder of BetterCollective, conveyed his enthusiasm regarding the acquisition, emphasizing SportFreunde’s outstanding reputation for generating comprehensive content for German-speaking demographics. This aligns seamlessly with BetterCollective’s objective of attracting and engaging an even larger user base across its platforms.

Heinz Patzelt, the top dog at Sportfreunde, was ecstatic. “We’ve accomplished incredible feats, and it’s a phenomenal feeling to have a giant like Better Group acknowledge that,” he exclaimed. “Becoming part of their network is a true privilege, and we’re eager to witness our material reach a worldwide viewership through their remarkable system. This is monumental for both Sportfreunde and Better Group!”