Catena Media Acquires Baybets to Strengthen Sports Betting Presence

A prominent online gaming company headquartered in Malta, Catena Media, recently completed a significant acquisition by purchasing Baybets, a German sports wagering network provider. The transaction, valued at €26.5 million, involves Catena disbursing half the sum in cash and the remaining portion in newly minted shares.

Furthermore, the arrangement encompasses a performance-based earn-out provision linked to Baybets’ financial results over the ensuing two years. This stipulation could potentially elevate the overall expenditure to €33 million.

For context, Baybets generates approximately €2.25 million in quarterly revenue with a substantial 70% operating margin. This strategic acquisition strengthens Catena’s existing sports betting segment by integrating Baybets’ 23 employees.

Henrik Persson Ekdahl, Catena Media’s interim CEO, expressed his enthusiasm, characterizing the acquisition as their most substantial to date, solidifying their standing as a dominant player in the sports betting affiliate arena. He underscored how this aligns seamlessly with their ambitious financial targets, particularly with major sporting spectacles like the Winter Olympics and the FIFA World Cup approaching in 2018.

A prominent sports wagering associate, primarily active in Germany, Austria, and Switzerland (the DACH area), Baybets, has been purchased by Catena Media. Through a network exceeding 50 high-visibility collaborator sites, including well-known platforms like sportwetten.org and sportwette.net, Baybets has become a major entity in the German-language market.

“This acquisition represents a substantial turning point for us,” remarked Jan Steffen, Chief Executive Officer of Baybets. “I wish to convey my appreciation to our whole staff for their tireless efforts and commitment, which have been essential to our accomplishments.”

Steffen further conveyed eagerness about combining forces with Catena Media, noting, “We are thrilled to commence this fresh chapter with Catena Media and are certain that this collaboration will yield even more significant triumphs. We anticipate utilizing our joint proficiency and assets to exploit the vast prospects that await, both operationally and as stakeholders.”