Adapting to the Unexpected

## Adapting to the Unexpected – iGB

In the most recent report from the entrepreneurial frontlines at GambingStartup.Ventures, Jonny Robb examines how business owners rapidly adjust to working in challenging conditions. Situations that appear dangerous in business growth quickly transform into just another obstacle to conquer.

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Adapting to the Unexpected
In the most recent report from the entrepreneurial frontlines at GambingStartup.Ventures, Jonny Robb examines how business owners rapidly adjust to working in challenging conditions. Situations that appear dangerous in business growth quickly transform into just another obstacle to conquer.

I recently encountered a business owner at a gathering who casually explained that she had secured £600,000 but the company wasn’t performing well and was about to run out of funds. She dismissed it calmly, as if it were just a minor inconvenience in her daily routine.

This reminded me of a companion who runs a fantastic, but sometimes precarious, digital agency. He confided in me more than once that if their latest proposal didn’t materialize, he didn’t know where he would find £80,000 to cover the upcoming payroll. He mentioned it casually, while sipping his beer, in a low voice.

It’s remarkable, I thought. How do these individuals rest at night?

The appeal of being an entrepreneur lies in the freedom to pursue your passions, to do whatever drives you forward, until you are amazed by what the future holds. In the face of challenges and difficulties, you will discover an incredible capacity for adaptability and inventiveness.

However, the longer you remain in the entrepreneurial realm, the more you understand that when one opportunity closes, no matter how bleak it may seem at the moment, other opportunities always emerge. These opportunities lead to remarkable destinations, and once you embrace them, you will become more resilient and your rest will be more peaceful.

This month, we connected with several emerging businesses at GamblingStartup.Ventures to learn about the opportunities they have unlocked.

First up is SkillCorner, whose real-time game visualization tool is powered by computer vision and artificial intelligence video tracking.

“Our real-time ball tracking has made significant strides in the past few months and now boasts an accuracy rate approaching 96%, encompassing 3D ball trajectories,” explained Morgan Jacquin, Head of Business Development and Operations. “We have also enhanced the automatic detection of performance data, such as possession, which we anticipate integrating into our real-time game product later this year.”

This is something our Bettor Faster user experience team is eager to test and offer to our customers.

Linking player statistics with seamless, low-bandwidth visuals in real-time unlocks thrilling, uncharted possibilities for the user experience during competitions.

“On the business side, we’re thrilled to have secured a deal with a top Premier League team to furnish them with raw tracking information to aid them in player selection,” Jacquin stated. “This is the latest sign of how SkillCorner is transforming football data collection with rapid, precise, and previously unavailable tracking data.”

Next, we chatted with Fireswan, a Ukrainian-based firm developing a novel mobile automated betting strategy product whose application is expanding at a remarkable pace.

“Currently, we’re developing our standout feature – backtesting comparison,” said co-founder Max. “In the near future, our users will be able to follow a strategy, observe its performance in the previous season, and determine if its current performance is connected.

“We anticipate the return on investment (ROI) to be more predictable in the upcoming version of the app.”

Like many of our startups, Fireswan is seeking investment and has been actively pursuing funding.

“The lesson we’re learning is that every investor desires to see how your product reaches the mass market, how user-friendly it is, and the value it delivers,” Max explained. “My advice to every startup is to be adaptable and receptive to feedback. It’s not easy when your product is criticized, but it’s the path to achievement.”

Astute advice and knowledge gained rapidly by numerous fledgling ventures. You’ll encounter all kinds of individuals, from those who advise you to cease your endeavors to those who are clearly captivated by your vision.

Welcome to GamblingStartup.Ventures, where we extend a warm greeting to Lotto Punto, who remind us that there are many unexplored opportunities beyond Europe and the United States.

“Colombia has a complicated relationship with cash and paper transactions, arising from deep skepticism towards online payments and high digital fees,” founder Victor Espinosa highlights.

Victor is taking advantage of this, establishing the first patent-pending network of internet-of-things lottery vending machines situated in high-traffic suburban areas. But he’s not satisfied with merely remaining in the gambling sector.

“If Mariana desires to settle her electricity bill, she must embark on a one-hour bus journey to the city center, then endure a wait in line for an hour and a half, and then take the bus back home,” Victor bemoans.

“Integrating the unbanked into the digital economy of Latin America presents a significant challenge. Beyond lottery, we will offer virtual products and banking services such as prepaid phone time and bill payments to the masses.”

With 15 state lotteries on board, and an objective of selling over $132 million through 5,000 Lotto Punto machines within the next five years, he’s currently seeking $500,000 in investment to transform it into a reality.

Near East London Tech City (also known as Silicon Roundabout), we have the Wager team.

Elliot and Leo, just like us, are crafting their vision for the future by building an application that enables you to wager with your companions.

Robinson clarifies, “We acknowledge we’re not the pioneers in this domain. Numerous startups have endeavored and faltered. Flutter.com in 2001 was ahead of its time (prior to mobile and social media). Recent endeavors have disregarded odds and necessitated offline transactions.”

However, people’s viewpoints are evolving. “Sky’s group wagering feature empowers friends to establish and wager together,” Robinson informed me. “But these wagers ultimately still flow to anonymous establishments.”

He elucidates that to captivate the youthful market, “Millennials scrutinize their phones approximately 150 times daily. On a weekend teeming with live sports, I’d posit that figure doubles.”

He postulates that this presents a remarkable chance for a new generation of gamblers.

Jonny Robb and Nilesh Mistry, founders of GamblingStartup.Ventures, have constructed Bettor Faster UX and Bet Blocks Messenger, engineered to link nascent gambling enterprises globally.

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